About this Program
±¬ÁÏ¹Ï offers a Bachelor of Science in Business Administration degree in marketing management with a major in digital marketing. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.
Program Highlights
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Digital marketing equips graduates with the knowledge base and skill set to leverage digital marketing platforms such as social media and search engines.
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Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities.
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Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
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Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.
Featured Courses
Requirements
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Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program.
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For the current prerequisites and application steps, please refer to the page in the University Undergraduate Catalog.
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To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.
Transfer
At ±¬ÁϹÏ, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Careers
Check out these ideas from ±¬ÁϹÏ's Center for Career & Leadership Development and the . A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Alumni Careers
Cost
Tuition is charged per credit hour. Amounts shown are tuition only and do not include mandatory fees, technology-delivered course fees, course-specific fees, books, housing, meal plans, or other costs. Campus-based students may take technology-delivered or online courses. Tuition is based on student classification. Fees for technology-delivered courses and other costs are listed on the ±¬ÁÏ¹Ï tuition and fees page.
Ways to Save
Here are a few ways for you to save on the cost of attending ±¬ÁϹÏ. For more information visit University Student Financial Aid.
Transfer Articulation Agreements
To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ±¬ÁϹÏ.
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