About this Program
±¬ÁÏ¹Ï offers a Bachelor of Science in Business Administration degree in marketing management with a major in marketing. As a marketing major you join one of the most popular majors at ±¬ÁÏ¹Ï and at most universities. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, marketing analytics and research and professional sales.
Program Highlights
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General marketing concentration: Cultivate the skills to develop new products and manage existing product portfolios through segment analysis, strategic selection, and expert targeting.
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Digital marketing concentration: Acquire the knowledge base and skill set to leverage digital marketing platforms such as social media and search engines.
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Marketing analytics concentration: Prepare for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.
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Professional sales concentration: Learn persuasive communications, sales tactics, and sales management strategies to prepare for a career in sales and sales management.
Featured Courses
Requirements
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Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program.
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To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.
Transfer
At ±¬ÁϹÏ, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Careers
Check out these ideas from ±¬ÁϹÏ's Center for Career & Leadership Development and the . A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Alumni Careers
Cost
Tuition is charged per credit hour. Amounts shown are tuition only and do not include mandatory fees, technology-delivered course fees, course-specific fees, books, housing, meal plans, or other costs. Campus-based students may take technology-delivered or online courses. Tuition is based on student classification. Fees for technology-delivered courses and other costs are listed on the ±¬ÁÏ¹Ï tuition and fees page.
Ways to Save
Here are a few ways for you to save on the cost of attending ±¬ÁϹÏ. For more information visit University Student Financial Aid.
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